Have you ever wondered when you should start training your kids and grandkids about money and giving? Well, the truth is ... children in America are already bombarded with powerful financial messages at a very young age.
According to estimates from the American Psychological Association, advertisers spend more than $12 billion per year to reach the youth market, and children view more than 40,000 TV and Internet commercials each year.
While we can’t change the fact that the media heightens our children’s awareness for material things they don’t actually need, there is a biblical way to counter the tide of consumerism. As Andy Stanley, founder of Northpoint Ministries, says in his book How to Be Rich, “Generosity helps us cultivate awareness of things that really matter.”
So how do we cultivate generosity with our children?
As any parent knows, kids learn best by observing what we do rather than by what we say. To help you explore how well you are teaching your kids and grandkids about giving, here are some helpful questions to reflect on:
Of course, giving is just one part of a financial education. Kids need to learn about earning, saving, and spending, too. But in a culture where consumers of all ages are targeted with the notion that success is about what you have, it’s never too early to teach children that so much of life is about what you give.